FRENCH MICE EVENT

Atout France
13 okt 2025
2 minuten om te lezen

Bijgewerkt op: 1 dec 2025

AN EVENING WITH MONET IN AMSTERDAM

It has been a while since we shone the spotlight on possible MICE initiatives in France and we would like to invite you to rekindle our connection and start anew! At Atout France, we are constantly looking to provide you with the best that France has to offer for your clients’ MICE events.

With this in mind, we organised an interactive evening centered around Monet, a select group of French MICE professionals enjoyed building synergies with Dutch specialists through innovative experiences, keeping in mind that we must tend towards a more emotional and relational event planning.

The evening began at La Fabrique des Lumières where guests were treated to a show dedicated to Monet’s paintings. Partners and agents continued their interaction over culinary experiences “A la Monet” at Amsterdam Flavours. Meetings were in-depth and constructive with both sides providing insights on market intelligence and of course why France is a preferred destination for MICE activations – “The French Way” - think great venues for meetings, incentives, congresses and exhibitions, think a destination at the forefront of innovation, with age-old expertise and a commitment to sustainability in organizing and hosting international events, with easy access thanks to Eurostar’s seamless connectivity and flight options made accessible by Air France-KLM.

The evening meant to be a precursor of what Dutch MICE clients can expect when they Choose France as it is well positioned to offer moments of conviviality, to facilitate communication and improve creativity in team buildings.